“For every 6 out of 10 Indians loss of photos is the topmost driver for digitising photos”- India: Trends in digitising old family photos (Part 3)

We are happy to bring to you 3^rd part of ScanMemories report ‘India: Trends in digitising old family photos’. The report is based on an independent survey conducted by ScanMemories with respondents across India. The objective of the survey was to understand in this age of ‘Digital India’ how Indians are taking care of their physical photos.

In the 1st part of the series, we asked the respondents about how they are storing their physical photos.

In the 2nd part of the series, we asked the respondents about the challenges faced by them in digitising their physical photos.

In the 3rd part of the series, we asked the respondents about the occasions on which they feel like preserving old photos in digital format.

• For every 6 out of 10 respondents (around 59%), loss of photos due to misplacing or damage is the topmost driver for digitising photos. Niraj who has already digitised his over 1500 photos a couple of months back summarised this feeling when he told us, “I feel some day I might lose these memories in form of these photographs. Some of them might get damaged, some of them might get lost…”
• For 40% respondents, surprising dear ones with old memories is the driver for digitising photos
• 39% respondents digitise photos for special occasions like landmark birthdays, anniversaries etc.
• For 31% respondents the motivation for digitising photos is opportunity to share digital photos with wider audience on social media or during physical gatherings. Parag who digitised his photos recently summarised this when he said, “we will be able to share digital photos, go through them every now and then, tag friends and relieve those moments.”

However beyond all the above mentioned drivers, there is also an important emotional driver for digitising photos which is nostalgia. Rajesh, who has digitised all his photos, puts this feeling in words, “Photos are memories of your life and as they are revived once again, I feel like I am back to the age of 27 or 28… those old days.”

We would like to know what is your motivation for digitising your physical photos. Write your comments in the comment section to let us know.